For entrepreneurs: Multitasking is unhealthy, here’s why



A common mistake made by small business make is that managing every aspect of their business will ensure smooth operation. For startups and entrepreneurs alike, this is usually based on a need to keep everything under a budget. I can tell you this, because I have lived it.

I understand why every entrepreneur wants to manage their own social media platforms, for instance. Although this usually based on the misconception that social media marketing is free.

But this post isn’t really about that. This is about how multi-tasking reduces the productivity of young entrepreneurs. According to research, Multitasking reduces IQ, slows brain activity and productivity.  But it’s much more than that, according to researchers at the University of Sussex, multitasking can potentially cause brain damage and that cognitive impairment of the brain is more than just a temporary state of mind.  

Apart from the physical harm, it can potentially have, it also has been proven that we actually significantly less productive than we ought to be when we try to do more multiple activities at the same time.  As a business owner, that is more than disturbing.  Why?

Well, for one thing, you are accountable and in control of your time. Your time means money. The efficacy and efficiency of your services depend highly on how you manage your time. With too much going on, you are likely to be more distracted and less intentional about your work and that’s when things can certainly fall through the cracks. Thus, it begs the question, why provide services or a product that is half-assed, simply because you could not concentrate a 100%.


The power of delegation

Every successful leader or manager will be the first to admit that, you simply cannot possess the skill or know everything about your business at an expert level. DIY is great, however, there is only so much one person can do, coupled with the stress and anxiety of building your dream. The way to get things done efficiently and better is to deliver it into the hands of someone else who can.  My simple advice to small entrepreneurs is to learn the art of delegation.  For example, while focusing on the planning and strategizing aspect of your vision, you can entrust the social media and online branding services in the hands of someone who understands how it works. It’s a better idea to invest in a manager with a budget of a minimum of 2000 Ghana cedis, to cover all the requirements you have.

The point is to give you a clearer and cleaner mind frame to fully engage on the parts of your business you understand. The delegation also ensures you are faster with tasks and deadlines that have been put in place. Why? Because there is simply much less to do. Research proves that companies that hire contractors for specific jobs, take 25% less of the time required to push through with deadlines. How cool is that?

If you are overwhelmed with tasks and all the activities required in your businesses, take a bold step to break everything down into minute tasks and learn the art of delegation. It can be done.

In the next post, I will share my step by step rule for decluttering objectives and learning how to zone in on priorities that matter the most. Subscribe to my blog for an early notification people!


Kwakyewaa is a digital marketer, blogger for hire and a copywriter. She trains entrepreneurs and small businesses on digital tools, social media, and offers copywriting, editing and media consulting  services!  Get in touch for a one-on-one session!